Nerlove and Waugh's theory of cooperative (generic) advertising is extended to include tax shifting, cost sharing, and trade. Comparative-static analysis indicates that trade reduces the incentive to promote in the domestic market, and this is true whether the industry inquestion is a net...

The dominant trend in U.S. non-alcoholic consumption over the past two decades has been a steady increase in soft-drink consumption, largely at the expense of milk and coffee and tea consumption. Our analysis suggests that the primary factors affecting this is that the price, advertising, and...

This session investigates demand situations for food items in Japan and China. A System-Wide Approach for Analyzing Japanese Wheat Import Allocation Decisions Troy Schmitz and Thomas Wahl, Washington State University. Impact of Health Information on Demand for Fats and Oils in Japan:...