Samoggia, Antonella; Bertazzoli, Aldo; Ruggeri, Arianna - In: International Journal of Retail & Distribution Management 47 (2019) 9, pp. 928-956
Purpose: Healthy food sales have increased in recent decades. Retailers are widening their marketing management approach, including the use of social media to communicate with consumers and to promote healthy food. The purpose of this paper is to investigate European retailers’ social media...
