Purpose: Healthy food sales have increased in recent decades. Retailers are widening their marketing management approach, including the use of social media to communicate with consumers and to promote healthy food. The purpose of this paper is to investigate European retailers’ social media...

Purpose: The stakeholder theory encompasses instrumental and normative varieties whose mutual relationship remains unclear and exhibits a classic tension between rational self-interest and moral motivation. The purpose of this paper is to develop a strategy for navigating this tension....

Purpose: This paper aims to probe the limits of the empirical-normative divide as a conceptual framework in business ethics. Design/methodology/approach: A systems theory perspective debunks this divide as a false distinction that cannot do justice to the conceptual complexity of the field of...

Purpose: The theoretical understanding of CSR is caught on the horns of the dilemma between the ethical and instrumental approaches. The strategic turn in CSR has brought the dilemma to a new head. The purpose of this paper is to develop a novel argumentative strategy to address the dilemma....