Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10011565036
Persistent link: https://www.econbiz.de/10001699722
Persistent link: https://www.econbiz.de/10008737432
Advertising can rotate the demand curve if it changes the dispersion of consumers' valuations. We provide an elasticity form measure of the advertising-induced demand curve rotation in five demand models and test for its presence in the US non-alcoholic beverage market. The Almost Ideal Demand...
Persistent link: https://www.econbiz.de/10012775702