A widely held view is that a dramatic shift is well underway in the structure of food system. First noticed at the farm level, contracting between retailers and fruit and vegetable growers for specific quality attributes signaled a shift from commodity style markets to relational transactions...

The purpose of the paper is to explore how the perceived relationship quality is related to the innovation capacity in chains of the traditional food sector. Based on suggestions from theory and previous studies, empirical evidence is drawn from a survey of 90 traditional food chains including...

Organizations no longer compete as independent entities, but as chains (Christopher 1998; Cox 1999; Lambert and Cooper 2000), and these organizations more and more realize the performance potential of chains (Pearson and Samali 2005; Gellynck, Vermeire and Viaene 2006). Being part of a well‐performing...

A key feature of food products is their perishability. Within the short marketing window that characterizes most food and ag products, demand is typically highly stochastic and difficult to predict. This combination of features poses substantial challenges to retailers when pricing products and...