The general purpose of the paper is to investigate consumer's attitude towards high quality agri-food products. The research analyses PDO labelled products packaged by law in the production area. Within the same area, the Producers' Group imposes the use of the Consortium label as a quality...

Producing products of recognised and differentiated quality entails a competitive advantage for agro-food agents since consumers are increasingly demanding high-quality food and control in the production process as a whole in a transparent and verifiable manner. Certification of products and...