Maintaining smallholder competitiveness in the changing market for pigs and pig meat remains an important development challenge, particularly in the context of pro-poor public policymaking. With the ongoing rapid changes in market organizations to respond to changing consumer demand and market...

This paper reports on the findings of a study to investigate market outlet choice decision-making of urban consumers in Vietnam with regards to fresh pork purchases and generate empirical evidence on factors that influence these choices. Data from a survey of 600 consumers in Hanoi and Ho Chi...