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Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos; Kaiser, Harry M.; Lenz, John E.; … - 1996
Persistent link: https://www.econbiz.de/10000935077
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Commodity promotion economics : a symposium in honor of Olan Forker's retirement
Forker, Olan D. (honouree); Ferrero, Jennifer L. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000935079
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Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.; Boon, Leen; Kaiser, Harry M.; … - 1996 - Rev
Persistent link: https://www.econbiz.de/10000935081
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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000835184
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US commodity promotion organizations : objectives, activities, and evaluation methods
Lenz, John E.; Forker, Olan D.; Hurst, Susan J. - 1991
Persistent link: https://www.econbiz.de/10000822681
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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1989
Persistent link: https://www.econbiz.de/10000797035
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Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.; Forker, Olan D. - 1993
Persistent link: https://www.econbiz.de/10000862748