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Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos; Kaiser, Harry M.; Lenz, John E.; … - 1996
Persistent link: https://www.econbiz.de/10000935077
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Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.; Boon, Leen; Kaiser, Harry M.; … - 1996 - Rev
Persistent link: https://www.econbiz.de/10000935081
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Möglichkeiten und Grenzen der Lebensmittelwerbung
Becker, Tilman - 1996
Persistent link: https://www.econbiz.de/10000943884
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Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market
Comeau, Allison; Mittelhammer, Ron C.; Wahl, Thomas I. - 1996
Persistent link: https://www.econbiz.de/10000953584
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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000835184
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An analysis of generic dairy promotion in the United States
Kaiser, Harry M. - 1995
Persistent link: https://www.econbiz.de/10000915738
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Impact of generic fluid milk advertising on whole, lowfat, and skim milk demand
Kaiser, Harry M.; Roberte, J. Carlos - 1995
Persistent link: https://www.econbiz.de/10000915742
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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1989
Persistent link: https://www.econbiz.de/10000797035
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Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.; Forker, Olan D. - 1993
Persistent link: https://www.econbiz.de/10000862748