A Case Study on Building the Certified Angus Beef® Brand
Year of publication: |
2013
|
---|---|
Authors: | Siebert, John W. ; Jones, Clay |
Published in: |
International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 16.2013, 3
|
Publisher: |
International Food and Agribusiness Management Association - IFAMA |
Subject: | Angus | beef | Certified Beef Program | food marketing chain | first-mover advantage | price analysis | Agricultural Finance | Demand and Price Analysis | Farm Management | Financial Economics | Productivity Analysis | Risk and Uncertainty | Teaching/Communication/Extension/Profession |
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