A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches
Year of publication: |
2023
|
---|---|
Authors: | Mkedder, Nadjim ; Bakır, Mahmut |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 36.2023, 5, p. 372-395
|
Subject: | artificial neural network | consumer animosity | Consumer ethnocentrism | cosmetic products | perceived price | PLS-SEM | product quality judgments | Konsumentenverhalten | Consumer behaviour | Neuronale Netze | Neural networks | Produktqualität | Product quality | Herkunftsbezeichnung | Designation of origin | Conjoint-Analyse | Conjoint analysis |
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