A legacy of breakthrough research and respect for tradition : honoring John B. Ford's eight years with the JAR
Year of publication: |
2022
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Authors: | McDonald, Scott C. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 3, p. 199-200
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Subject: | Werbung | Advertising | Forschung | Research |
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