A novel romance : conceptualising emotional attachment as a barrier to adoption
Year of publication: |
2010-01-01
|
---|---|
Authors: | Read, Wayne ; McQuilken, Lisa ; Robertson, Nichola |
Publisher: |
ANZMAC |
Subject: | Marketing Theory | Marketing Management (incl Strategy and Customer Relations) | Marketing | adoption | emotional attachment | TAM | e-readers | e-books |
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