ADVERTISING AND RETAIL PROMOTION OF WASHINGTON APPLES: A STRUCTURAL LATENT VARIABLE APPROACH TO PROMOTION EVALUATION
Year of publication: |
1999
|
---|---|
Authors: | Richards, Timothy J. ; Gao, Xiaoming ; Patterson, Paul M. |
Published in: |
Journal of Agricultural and Applied Economics. - Southern Agricultural Economics Association - SAEA. - Vol. 31.1999, 01
|
Publisher: |
Southern Agricultural Economics Association - SAEA |
Subject: | commodity promotion | demand system | DYMIMIC | fresh fruit | Kalman filter | LA/AIDS | latent variables | Marketing |
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