Alliance formation between a platform retailer and competing manufacturers in sharing consumer data for product development
Year of publication: |
2024
|
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Authors: | Matsuhisa, Hiroshi ; Matsubayashi, Nobuo |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier Science, ISSN 1873-7579, ZDB-ID 2020829-7. - Vol. 267.2024, Art.-No. 109090, p. 1.16
|
Subject: | Consumer data sharing | Game theory | Manufacturing supply chain | Marketing and technology interface | New product development process | Strategic partnership/alliances | Produktentwicklung | New product development | Industrie | Manufacturing industries | Lieferkette | Supply chain | Innovation | Strategische Allianz | Strategic alliance | Einzelhandel | Retail trade |
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