An experimental approach to comparing similarity- and guilt-based charitable appeals
Year of publication: |
June 2017
|
---|---|
Authors: | Van Rijn, Jordan ; Barham, Bradford L. ; Sundaram-Stukel, Reka |
Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 68.2017, p. 25-40
|
Subject: | Charitable behavior | Dictator games | Altruism | Fundraising | Not-for-profit marketing | International development | Experiment | Altruismus | Nichtkooperatives Spiel | Noncooperative game | Nonprofit-Organisation | Nonprofit organization | Soziales Verhalten | Social behaviour | Anreiz | Incentives | Spieltheorie | Game theory |
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