Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Year of publication: |
2023
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Authors: | Wallace, Elaine ; Buil, Isabel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 157.2023, p. 1-13
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Subject: | Conspicious green behavior | Theory of planned behavior | Narcissism | Like-seeking | Pro-environmental behaviors | Verbrauchereinstellung | Consumer attitudes | Social Web | Social web | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Verhalten | Behaviour | Verhaltensökonomik | Behavioral economics |
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