Banking sector reforms and customer switching intentions : evidence from the Ghanaian banking industry
Year of publication: |
2023
|
---|---|
Authors: | Senanu, Bright ; Narteh, Bedman |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 1, p. 15-29
|
Subject: | Acquisition | Banking reforms | Customer switching intentions | Merger | Bank | Bankenreform | Banking reform | Übernahme | Takeover | Beziehungsmarketing | Relationship marketing | Ghana | Konsumentenverhalten | Consumer behaviour | Fusion |
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