Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Year of publication: |
2012
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Authors: | Trigui, Imene Trabelsi ; Girauc, Georges |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 2, p. 145-162
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Subject: | consumer preferences | product evaluation | region of origin | food labels | experiential values | Schweden | Sweden | Konsumentenverhalten | Consumer behaviour | Japan | Markenimage | Brand image | Warenkennzeichnung | Product labelling | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenartikel | Brand |
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