Bridging the gap between advertising academia and practice
George Christodoulides, Anastasia Stathopoulou, Martin Eisend (Eds.)
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Christodoulides, George (ed.) ; Stathopoulou, Anastasia (ed.) ; Eisend, Martin (ed.) |
| Institutions: | ICORIA <14., 2015, London> ; Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Werbung | Advertising | Theorie-Praxis-Verhältnis | Theory-practice divide | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 315 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Series: | Advances in advertising research. - Wiesbaden : Springer Gabler, ZDB-ID 2563227-9. - Vol. vol. 7 |
| Conferences: | International Conference on Research in Advertising (ICORIA) ; 14 (London) : 2015.07.02-04 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält zahlreiche Beiträge |
| ISBN: | 3-658-15219-2 ; 978-3-658-15219-2 ; 978-3-658-15220-8 |
| Other identifiers: | 10.1007/978-3-658-15220-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515220