Can sinful firms benefit from advertising their CSR efforts? : adverse effect of advertising sinful firms' CSR engagements on firm performance
Year of publication: |
July (II) 2017
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Authors: | Oh, Hannah ; Bae, John ; Kim, Sang-Joon |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 143.2017, 4, p. 643-663
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Subject: | Sinful firms | Corporate social responsibility | Advertising | Performance vulnerability | Firm idiosyncratic risk | Corporate Social Responsibility | Unternehmenserfolg | Firm performance | Werbung | Werbewirkung | Advertising effects | Unternehmen | Enterprise |
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