Catalonia, next brand in Europe : una estratégia de màrqueting per a un nou país
Albert Castellón
| Year of publication: |
2013 ; 1. ed.
|
|---|---|
| Authors: | Castellón, Albert |
| Publisher: |
Badalona : Ara Llibres |
| Subject: | Katalonien | Catalonia | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenführung | Brand management | Marketingmanagement | Marketing management | Marke | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 307 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | Valencian |
| Notes: | Text in Catalan |
| ISBN: | 978-84-15642-35-0 |
| Classification: | Innere Beziehungen des Staates: Allgemeines ; Nationalismus |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209388