Communications trend radar ; 2024

What does the future hold for corporate communications? The Communications Trend Radar is an applied research project. On an annual basis, it identifies relevant trends for corporate communications from the fields of society, management, and technology. The research team at the University of Potsdam (Professor Stefan Stieglitz, Sünje Clausen, MS.) and Leipzig University (Professor Ansgar Zerfass, Dr Michelle Wloka) identified the following trends for 2024: Information Inflation, AI Literacy, Workforce Shift, Content Integrity, Decoding Humans. More information on the trends can be found in the Communications Trend Radar Report 2024

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Year of publication:	[2024]
Authors:	Stieglitz, Stefan ; Zerfaß, Ansgar ; Wloka, Michelle ; Clausen, Sünje
Publisher:	Leipzig, Germany : Academic Society for Management & Communication - an initiative of the Günter Thiele Foundation
Subject:	Öffentlichkeitsarbeit \| Public relations \| Trend \| Interne Kommunikation \| Internal communication \| Unternehmen \| Enterprise \| Arbeitskräfte \| Workforce \| Künstliche Intelligenz \| Artificial intelligence \| Informationsverbreitung \| Information dissemination \| 2024

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Extent:	1 Online-Ressource (circa 44 Seiten) Illustrationen
Series:	Communications trend radar .... - Leipzig, Germany : Academic Society for Management & Communications - An initiative of the Günter Thiele Foundation, ZDB-ID 3057612-X. - Vol. 2024 Communication insights. - Leipzig : Akademische Gesellschaft für Unternehmensführung & Kommunikation, ISSN 2749-893X, ZDB-ID 2868729-2. - Vol. issue 20
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Graue Literatur ; Non-commercial literature
Language:	English
Notes:	"Within and beyond the realm of AI: five key drivers for change in corporate communications in 2024". - Frontdoor Zusammenfassung in deutscher Sprache
Other identifiers:	hdl:10419/284410 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

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