A Comparison of Actual and Hypothetical Willingness to Pay of Parents and Non-Parents for Protecting Infant Health: The Case of Nitrates in Drinking Water
We estimate adults’ willingness to pay (WTP) to reduce health risks to their own or other families’ infants to test for altruism. A conjoint analysis of adults paying for bottled water found marginal WTP for reduction in risk of shock, brain damage, and mortality in the cash treatment of $2, $3.70, and $9.43, respectively. In the hypothetical market these amounts were $14, $26, and $66, indicating substantial hypothetical bias, although not unexpected due to the topic of infant health. Statistical tests confirm a high degree of altruism in our WTP results, and altruism held even when real money was involved.
Year of publication: |
2009
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Authors: | Loomis, John B. ; Bell, Paul ; Cooney, Helen ; Asmus, Cheryl |
Published in: |
Journal of Agricultural and Applied Economics. - Southern Agricultural Economics Association - SAEA. - Vol. 41.2009, 03
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Publisher: |
Southern Agricultural Economics Association - SAEA |
Subject: | altruism | conjoint | drinking water | nitrates | validity | willingness to pay | Agricultural and Food Policy | Consumer/Household Economics | Food Consumption/Nutrition/Food Safety | Health Economics and Policy | Institutional and Behavioral Economics |
Saved in:
freely available