Competitions among OTT TV platforms and traditional television in Taiwan : a niche analysis : paper presented at the 14th ITS Asia Pacific Conference, Kyoto, Japan, June 24-27, 2017
Year of publication: |
2017
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Authors: | Chen, Yi-Ning Katherine |
Published in: | |
Publisher: |
Kyōto, Japan : International Telecommunications Society |
Subject: | OTT | niche theory | viewing behavior | TV | streaming industry | Taiwan | Japan | Asiatisch-pazifischer Raum | Asia-Pacific region | Wettbewerb | Competition | Nischenstrategie | Niche marketing strategy |
Extent: | 1 Online-Ressource (circa 26 Seiten) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | hdl:10419/168477 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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