Consumer Preferences for Peach Attributes: Market Segmentation Analysis and Implications for New Marketing Strategies
Year of publication: |
2013
|
---|---|
Authors: | Campbell, Benjamin L. ; Mhlanga, Saneliso ; Lesschaeve, Isabelle |
Published in: |
Agricultural and Resource Economics Review. - Northeastern Agricultural and Resource Economics Association - NAREA. - Vol. 42.2013, 3
|
Publisher: |
Northeastern Agricultural and Resource Economics Association - NAREA |
Subject: | conjoint analysis | market simulation | tender fruit | Agribusiness | Consumer/Household Economics | Food Consumption/Nutrition/Food Safety | Institutional and Behavioral Economics | Marketing |
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