Creating social value at the bottom of the pyramid : elaborating resource orchestration via social intermediaries
Year of publication: |
2023
|
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Authors: | Bals, Lydia ; Huang, Feigao ; Tate, Wendy L. ; Rosca, Eugenia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-19
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Subject: | Bottom of the pyramid (BoP) | Resource management | Resource orchestration theory (ROT) | Social intermediaries | Social resource orchestration theory (SROT) | Value co-creation | Betriebliche Wertschöpfung | Value creation | Corporate Social Responsibility | Corporate social responsibility | Ressourcenorientierter Ansatz | Resource-based view | Soziale Werte | Social values | Entwicklungsländer | Developing countries | Niedrigeinkommen | Low income | Armutsbekämpfung | Poverty reduction |
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