Culture-specific Consumption Patterns of German and Ukrainian Wine Consumers
Year of publication: |
2009
|
---|---|
Authors: | Rewerts, Astrid Lucie ; Hanf, Jon Henrich ; Wettstein, Nadine |
Institutions: | European Association of Agricultural Economists - EAAE |
Subject: | Means-End-Chain-Theory | Soft-Laddering | cross-cultural comparison | wine consumers | Agricultural and Food Policy |
-
Values as reasons for consumer decisions – an inter-cultural comparison
Rewerts, Astrid Lucie, (2008)
-
Rewerts, Astrid Lucie, (2009)
-
Values as reasons for consumer decisions – an inter-cultural comparison
Rewerts, Astrid Lucie, (2008)
- More ...
-
What are ‘true’ loyal consumers in the food sector? Insights from an empirical study
Wettstein, Nadine,
-
Values as reasons for consumer decisions – an inter-cultural comparison
Rewerts, Astrid Lucie, (2008)
-
Culture and values - their relevance for marketing strategies
Rewerts, Astrid Lucie, (2006)
- More ...