Customer connections : a cross-cultural investigation of brand experience and brand love in the retail landscape
Year of publication: |
2024
|
---|---|
Authors: | Leite, Ângela ; Rodrigues, Anabela ; Lopes, Sílvia |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 14.2024, 1, Art.-No. 11, p. 1-26
|
Subject: | brand behaviour outcomes (BBO) | brand experience (BE) | brand love (BL) | retail | scale validity | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Emotion |
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