Determinants of physicians' purchase intention for innovative services : integrating professional characteristics with technology acceptance model and theory of planned behaviour
Year of publication: |
2015
|
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Authors: | Kostopoulos, Giannis ; Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 19.2015, 2, p. 1-25
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Subject: | Innovative services | TAM model | professional characteristics | Innovationsakzeptanz | Innovation adoption | Ärzte | Physicians | Innovation | Dienstleistungssektor | Service industry | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Dienstleistung | Services | Verbrauchereinstellung | Consumer attitudes |
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