Digital governance and social media engagement
Year of publication: |
2015
|
---|---|
Authors: | Endress, Tobias |
Published in: |
Computer-mediated marketing strategies : social media and online brand communities. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6598-9. - 2015, p. 28-57
|
Subject: | DWS Investment GmbH | Social Web | Social web | Markentreue | Brand loyalty | Kundenbindung | Customer retention | Finanzdienstleistung | Financial services | Deutschland | Germany |
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