Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Year of publication: |
2023
|
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Authors: | Endres, Herbert ; Helm, Roland ; Schmitz, Christian ; Hofstetter, Christine |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 40.2023, 1, p. 120-136
|
Subject: | commitment and effort | dyadic sample | emotional contagion | innovation adoption | innovation sales performance | job satisfaction factors | salesperson adoption | salesperson and (business) customer perception | Verkaufspersonal | Salespeople | Innovationsdiffusion | Innovation diffusion | Innovation | B-to-B-Marketing | Business-to-business marketing | Innovationsakzeptanz | Innovation adoption | Arbeitszufriedenheit | Job satisfaction | Konsumentenverhalten | Consumer behaviour | Emotion | Wahrnehmung | Perception | Innovationsmanagement | Innovation management |
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