Do good things come in small packages? : bottle size effects on willingness to pay for pomegranate wine and grape wine
Year of publication: |
2017
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Authors: | Drichoutis, Andreas C. ; Klonaris, Stathis ; Papoutsi, Georgia S. |
Published in: |
Journal of wine economics. - New York, NY : Cambridge Univ. Press, ISSN 1931-4361, ZDB-ID 2520377-0. - Vol. 12.2017, 1, p. 84-104
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Subject: | bottle size effect | laboratory experiment | second price auction | sensory analysis | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Wein | Wine | Experiment | Weinbau | Wine industry | Auktionstheorie | Auction theory | Konsumentenverhalten | Consumer behaviour |
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