Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Year of publication: |
2018
|
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Authors: | Wang, Ruitong ; Liaukonyte, Jura ; Kaiser, Harry M. |
Published in: |
Agricultural and resource economics review : ARER. - Cambridge : Cambridge University Press, ISSN 2372-2614, ZDB-ID 2124969-6. - Vol. 47.2018, 1, p. 1-31
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Subject: | advertising content | anti-obesity advertising | experimental economics | healthy eating advertising | Werbung | Advertising | Ernährungsverhalten | Eating habit | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Funktionelle Lebensmittel | Functional food | Gesundheit | Health | Zahlungsbereitschaftsanalyse | Willingness to pay | Körpergewicht | Body weight | Gesundheitsrisiko | Health risk |
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