Does customer participation moderate the effects of innovation on cost-based financial performance? : an examination of different forms of customer participation
Year of publication: |
2023
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Authors: | Yuk, Hyeyeon ; Garrett, Tony C. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-9
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Subject: | Customer participation as co-developers | Customer participation as information providers | Customer participation as innovators | Exploitative innovation | Exploratory innovation | Financial performance | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Innovation | Unternehmenserfolg | Firm performance | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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