Empirical testing of consumers' perceptions of differences in package and product version of seemingly identical branded food products : results of an online experiment in ten European countries
Year of publication: |
2023
|
---|---|
Authors: | Solano-Hermosilla, Gloria ; Barreiro-Hurlé, Jesús ; Landzaat, Wouter ; Di Marcantonio, Federica ; Suter, James ; Ciaian, Pavel |
Institutions: | Europäische Kommission / Gemeinsame Forschungsstelle (issuing body) |
Publisher: |
Luxembourg : Publications Office of the European Union |
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Markenimage | Brand image | Lebensmittelverpackung | Food packaging | Warenkennzeichnung | Product labelling | Lebensmittel | Food | EU-Staaten | EU countries |
Extent: | 1 Online-Ressource (circa 99 Seiten) |
---|---|
Series: | EUR ; 31335 JRC ; 130388 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Amtliche Publikation ; Graue Literatur ; Non-commercial literature |
Language: | English |
ISBN: | 978-92-76-60176-0 |
Other identifiers: | 10.2760/867436 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Third party labeling and the consumer decision process : the case of the PGI European label
Larceneux, Fabrice, (2008)
-
Bao, Yongchuan, (2011)
-
A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh, (2016)
- More ...
-
Di Marcantonio, Federica, (2022)
-
Solano-Hermosilla, Gloria, (2020)
-
Solano-Hermosilla, Gloria, (2019)
- More ...