Equilibrium Pricing under Concave Advertising Costs

We study Butters's (1977) model under concave advertising costs, and determine a class of cost functions such that each seller sends the same finite number of ads in equilibrium. Then we consider the limit economy where the number of buyers and sellers grow indefinitely, and show that the equilibrium of the finite economy does not converge to an equilibrium in the limit economy

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Year of publication:	[2022]
Authors:	Kultti, Klaus ; Pekkarinen, Teemu
Publisher:	[S.l.] : SSRN
Subject:	Werbung \| Advertising \| Preismanagement \| Pricing strategy \| Kosten \| Costs \| Preistheorie \| Price theory \| Gleichgewichtstheorie \| Equilibrium theory

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Extent:	1 Online-Ressource (6 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 13, 2022 erstellt
Other identifiers:	10.2139/ssrn.3922689 [DOI]
Classification:	D41 - Perfect Competition ; d47
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013324415