Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets
Year of publication: |
2009
|
---|---|
Authors: | Zheng, Yuqing ; Kaiser, Harry M. |
Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 25.2009, 3, p. 351-368
|
Subject: | Werbung | Advertising | Marketingmanagement | Marketing management | Milchmarkt | Milk market | New York |
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