Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 2013]
Ivana Bušljeta Banks ... (eds.)
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Bušljeta Banks, Ivana (ed.) |
| Institutions: | European Advertising Academy (contributor) ; ICORIA <12., 2013, Zagreb> (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Zielgruppe | Target group |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XI, 330 S. 33 schw.-w. Ill 210 mm x 148 mm |
|---|---|
| Series: | Advances in advertising research. - Wiesbaden : Springer Gabler, ZDB-ID 2563227-9. - Vol. 5 |
| Conferences: | ICORIA ; 12 (Zagreb) : 2013.06.27-29 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. 201501 |
| ISBN: | 3-658-08131-7 ; 978-3-658-08131-7 ; 978-3-658-08132-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010458141