Fallstudien zum Marketing : Fallbeispiele und Aufgaben für das Marketing-Studium
Heribert Meffert; Manfred Bruhn
| Year of publication: |
1986
|
|---|---|
| Authors: | Meffert, Heribert ; Bruhn, Manfred |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 243 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Einführung |
| Language: | German |
| Notes: | Ab 2. Aufl. u.d.T.:Marketing - Fallstudien |
| ISBN: | 3-409-13610-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000691337