Following the customers : dynamic competitive repositioning
Year of publication: |
2022
|
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Authors: | Ning, Z. Eddie ; Villas-Boas, J. Miguel |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 2, p. 1002-1018
|
Subject: | marketing: competitive strategy | marketing: product policy | industrial organization: market structure | firm strategy | market performance | Wettbewerb | Competition | Marktstruktur | Market structure | Industrieökonomik | Industrial organization | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Marketing |
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