Forecasting time-varying arrivals : impact of direct response advertising on call center performance
Year of publication: |
2021
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Authors: | Kiygi-Calli, Meltem ; Weverbergh, Marcel ; Franses, Philip Hans |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 227-240
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Subject: | Call center | Capacity management | Discrete event simulation | OR in marketing | Service operations | Callcenter | Call centre | Simulation | Kapazitätsplanung | Capacity planning | Prognoseverfahren | Forecasting model | Werbung | Advertising | Warteschlangentheorie | Queueing theory |
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