How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Year of publication: |
2021
|
---|---|
Authors: | Middleton, Karen ; Turnbull, Sarah |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 21.2021, 4, p. 561-578
|
Subject: | Advertising | advertising in society | gender stereotyping | institutional change | institutional logics | market system dynamics | responsible advertising | social justice | Werbung | Institutionenökonomik | Institutional economics | Geschlecht | Gender | Institutioneller Wandel | Institutional change | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
-
How consumers subvert advertising through rhetorical institutional work
Middleton, Karen, (2022)
-
Baxter, Stacey M., (2016)
-
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik, (2022)
- More ...
-
How consumers subvert advertising through rhetorical institutional work
Middleton, Karen, (2021)
-
Middleton, Karen, (2020)
-
How consumers subvert advertising through rhetorical institutional work
Middleton, Karen, (2022)
- More ...