How does advertising affect the price elasticity of lodging demand? : evidence from Taiwan
Year of publication: |
October 2015
|
---|---|
Authors: | Chen, Chiang-Ming ; Lin, Yu-Chen ; Tsai, Yi-Chun |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 21.2015, 5, p. 1035-1045
|
Subject: | advertising | hotel industry | price elasticity | Taiwan | Hotellerie | Hotel industry | Preiselastizität | Price elasticity | Werbung | Advertising | Agrarpolitik | Agricultural policy | Preismanagement | Pricing strategy | Nachfrage | Demand |
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