How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Year of publication: |
2023
|
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Authors: | Pakura, Stefanie ; Rudeloff, Christian |
Published in: |
Journal of small business and entrepreneurship : JSBE. - London : Routledge, ISSN 2169-2610, ZDB-ID 2400459-5. - Vol. 35.2023, 2, p. 153-180
|
Subject: | brand | entrepreneurial marketing | Public Relations (PR) | reputation | social media | Social Web | Social web | Unternehmensgründung | Business start-up | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Deutschland | Germany | Reputation | Firmenimage | Corporate reputation | Unternehmer | Entrepreneurs | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
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