I don’t “recall” : the decision to delay innovation launch to avoid costly product failure
Year of publication: |
2022
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Authors: | Kim, Byungyeon ; Koenigsberg, Oded ; Ofek, Elie |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 12, p. 8889-8908
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Subject: | game theory | innovation management | launch-timing | new product development | product recall | quality assurance testing | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Qualitätsmanagement | Quality management | Produkthaftung | Product liability | Spieltheorie | Game theory |
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