Impact of emotional appeal on non-profit advertising : a neurophysiological analysis
Year of publication: |
2024
|
---|---|
Authors: | Sandoval, Pamela Simón ; García-Madariaga, Jesús |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 1, p. 203-217
|
Subject: | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour |
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