International Product Differentiation Through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products
Year of publication: |
2008-04
|
---|---|
Authors: | Innes, Brian G. ; Kerr, William A. ; Hobbs, Jill E. |
Institutions: | Canadian Agricultural Trade Policy Research Network (CATPRN) |
Subject: | branding | marketing | Agribusiness | Agricultural and Food Policy | Food Consumption/Nutrition/Food Safety |
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