Japanese and Filipino college students as consumers : does country of origin affect their purchase intent?
Year of publication: |
2020
|
---|---|
Authors: | Bautista, Reynaldo ; Osaki, Takanori ; Jeong, Luz Suplico |
Published in: |
DLSU business & economics review. - Manila : Univ., ISSN 0116-7111, ZDB-ID 2500625-3. - Vol. 29.2020, 2, p. 104-116
|
Subject: | brand associations | brand image | country of origin | perceived product quality | purchase intent | Japan | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Studierende | Students | Produktqualität | Product quality |
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