Les déterminants de l'intention d'achat en ligne des marques de luxe chez les jeunes
Alternative title: | Determinants of online purchase intention for luxury brands among young people |
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Year of publication: |
2022
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Authors: | Moez, Ltifi ; Hikkerova, Lubica |
Published in: |
Revue Gestion 2000 : management & prospective. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 1415978-8. - Vol. 39.2022, 3, p. 67-88
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Subject: | digital influencers | electronic word of mouth | shopping pleasure | commercial web design | digital purchase intent | structural equation method |
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